Giving Your Direct Marketing A Shot In The Arm!

The most exciting area of marketing is direct marketing. When you click on an item that is winning results, it is an exciting experience. There is not much that can compare to open your mailbox to find a flood of e-mails or envelopes filled with orders and that all checks have your name written on them! If this is your first experience with direct mailing, then this will surely encourage you to continue your efforts with it. If you can increase the response rate to your offer by a fraction of one per cent, then a slight profit is very likely to be turned into profits. This will certainly fuel your entrepreneurial spirit! A key question on the minds of marketing is, "How can I increase the response to my mail?" In this first part of a two-part article, you learn 25 of the 55 major techniques to ensure that your shipments will pull a higher response.Not all these techniques are infallible - some work, while others will not. Whenever a shipment is planned, you need to read these techniques. Choose those that best fit your situation and make them work for you. Your bank account will thank you! You'll be smiling all the way to the bank! 1. Carefully target your audience.You must have the capacity to properly identify your target audience. You can even create different versions of your sales package so that you can tailor each precisely targeted audience. You must know what your product group of appeal. Is this something that the young generation can sink their teeth into, is it focused on aging "baby boomers" are your transmission or your product or service to the elderly? Are you planning to propose a weight loss product or service? Then you should consider targeting people who suffer from overweight. Getting the image 2. Resolve your customer's most irritating problems.You find that most customers will not buy products. However, they buy solutions to problems that are irritating. If your product solves a critical problem, then you have to go out all the stops to let your customers know.3. Help your clients achieve significant goals.Here is complementary to the previous point. You will probably show that your product or service will make your customers or improve the lives easier, then your sales volume should skyrocket.4. Focus on your customer's needs, not your product. Customers have only limited interest in your company or product. However, they have an unlimited interest in their own needs, get a solution to their problems and make their lives better. You should always concentrate on fulfilling their needs for them to use your product or service.5. ALWAYS benefits.Stress emphasize the benefits of your product to your customers. Call for their logic and their emotions. Push the right "hot buttons" and your sales explode through the roof! 6. Repeat your key benefits in the beginning, middle and end of your e-mail, letter or brochure.The one thing to remember is that people buy benefits. You must repeat this sale through your letter, brochure or email.7. Use the "4 to 1" rule.You should have in your four "you" to all "I". Customers never cease tired of hearing about themselves. A very good way to let the customer know that you understand their needs is to use a large number of "you" language.8. Use a stop-les-their tracks or the first title sentence.You must use a very powerful or the first sentence to convince potential customers to read your sales letter.9. Use subtitles liberally.It is very advantageous to use these subheadings to break large blocks of copy. These subheadings, if judiciously chosen, will act as a "hot spot" to draw the outlines the reader through the key elements of your ad or email.10. Enter the reader's attention immediately.Begin your letter with your blockbuster. Just one or two paragraphs to convince potential customers to go on reading your letter. See what they get what they need to continue reading your letter.11. Flatter your reader.People are much more complex today when it comes to advertising. They may well guess that you got its name from a mailing list. However, you can do this in your advantage.12. Share some "inside" information.Direct mail is able to call upon a person needs to feel special. You can do this by sharing some exclusive information. Make sure your perspective knows that this offer is only implemented for them.13. Issue a personal letter of President.People to deal with people at the top of the list of orders. The use of this type of message is a builder.14 confidence. Never end a sentence at the bottom of a page selling letter.One a very good technique to use is to use a phrase broken at the bottom of the page so that your client should take reading.15. Feature offer.People often skipping a good deal. It is your job to design an offer your customer can not refuse and turn it into a key focal point of your e-mail or letter of sale. If you use bait and hook "method, you'll be able to convert the" maybes "concrete orders.16. Give something for FREE.Plan give away free samples, demonstrations, information, trials or consultations so that your client the possibility of having a hands-on try your product. Everybody likes something for free! It is a good sale closer.17. Execute contest.Give away a free subscription to your newsletter, free registration in your seminar or anything else that appeals to your customers. It seems that people are attracted by competitions like playing the lottery. Taking assistance may be particularly appealing to young set.18. Use a "before the price increases" offer.If a price increase is in the future, a special offer to customers at the old price for a time.19. Repeat your offer.You can overcome a reluctance of the customer by making them an offer they simply can not resist. Make sure it appears at least twice in your letter or email, and again on your form.20. Make a limited time offer.Offer make a special effort for only a limited period of time. This will make your customers feel they can not dilly Dally to take a decision to buy your product or service.21. The basis of your offer on a limited number supply.If you offer someone close to your inventory, which can help create a strong demand. An offer which is a limited number may designate prestige and exclusivity. It now seems that everyone seeks to have this "unique" 22. Offer to make a special effort for the first 100 people who can offer order.You to make a special effort in the first 25, 50, 75, 100 and so forth. Remember that the key is to keep to a limit so that your customers will act quickly. Keep a sense of urgency in your tone so that your customers feel they have no time to lose by accepting this offer.23. Make a charter offer.This approach is ideal for new products, agreements on services and subscriptions. If you do not have new products, then consider creating a membership club where you can offer special charter benefits.24 members. Make a "last chance" offer.If you want to win more orders, a final inventory or near an end of the line before blowing a model changes.25. "Buy" 1 "1 FREE" always takes a "2 for the price of 1." Even if economies are identical, the first format sounds as customers become better bargain.A mentioned previously, each of these techniques can work for each shipment that you send. You will have to choose those that apply to your situation and put them to work for you. You need a lot of deliberation and thought in the techniques you use to maximize your profits.
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