The Power of the Offline-to-online-to-offline Strategy to Attract More Clients

It l? Ironically that one of the most effective ways today to market products and services online is marketing offline. This can be particularly effective when used in an offline online offline strategy.What by which I mean that your e-mail program or ad includes your URL and phone number. The URL gives readers an opportunity to learn more about your product or service before they speak. Some May call you. For those who do not, you can follow with a phone call. People are much more receptive to this type of monitoring calls cold rather calls.In a recent campaign I did, I followed with a vision and asked him if he had seen my e-mail software. He replied, "I did, in fact, it? S here on my desk.? He also visited my site. It goes without saying that this makes for a fairly easy conversion, and has proved to be a great client.Postcards reach an audience where email could be filtered or simply ignored. If the postcard is good, it attracts attention. Make sure your url and phone number on the card. But it is even easier to use marketing offline. The humble flyer.Instead of printing thousands of postcards, and carrying out later that something was wrong, or another title or photo? Fri worked better, leaflets you can test it, whatever the creation of small numbers you want.Now, instead to print every 500 or 1000 postcards, you can test a small sample of your list. Let? S you want to test 100. You can send a title for 50 people (Group A) and another title for the remaining 50 (Group B). You can also use an image for the group A and another image for goup B. There would therefore need to establish a different destination page for each group. Thus, the brochure for Group A is made to the URL A, and Group B is headed to the URL B. Then you can follow the creative work that attracts most people. As in the postcards, make sure your phone number is also on flyers.And since most desktop printers are fine tracts, the cost for a test campaign would be minimal. You can send 100 flyers for less than $ 50. For that amount you could get an idea of what works best in creating your postcard rollout.But prospectus can be as effective as sometimes you won? T have to do a deployment. Not long ago, I have a very small test campaign, sending leaflets to only 25% prospects.About 15 called me and proved to be highly motivated propects. I monitored and another has reached about 50%. A good number of them have seen the letter and went on the site. In 4 months, the campaign gave an additional $ 70,000 + taxes, for one service.When you? Marketing a new service, usually a phone call is what ends the operation. In carrying out with a messaging software leader perspectives to a well-made page, followed by your calls become so much easier and more efficient.
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