Friday, April 11, 2008

Making Mailing Ads More Valuable

Many companies advertise their services through mailing adds which represents a significant investment of time and money.Ever wondered what happens to ads that you send? Even though there are not a lot of bills and letters stuffed in my mailbox, I can generally count on an avalanche of junk mail that arrive almost every day. Sometimes I bother me enough time to the daily ream of paper, but in general I do not have much time or interest to sort through them. That is why all the grocery ads, coupons, brochures and advertisements often end up lining bedding, the fire or the trash. It is probably not what you envisioned when you paid for your publication printed and mailed. So if you are a small business owner trying to reach potential customers through direct mail marketing and you do not want your ad to join the others in the dustbin, let me give you a tip. How can you stop wasting your money? Send your target customers something they can really use. If you paid attention in the first paragraph, you may have noticed that some documents, those that were put to other uses such as the ignition and pets, not finishing in the trash. Even if you are still probably for a better reception than this, the lighting and litter liners illustrate an important point. People will hang on if something is useful.Advantages with the Postcard MagnetsThis is why I recommend advertising postcard magnets. Because the magnet is heavier and more difficult than other ads in the paper in the stack, it will immediately stand out and capture attention.Additionally client, a magnet can meet your marketing needs by providing customers with your name, address and hours of operation, while being useful to your customers to transfer from school, the family photos and grocery lists on the fridge. By sending something useful, you have overcome challenge number one: stay out of the trash magnet can.The quality of the announcement also helps you overcome challenge number two: get a good exposure. Nobody is going to shit chat or sorting a pile of ashes to find old advertisements. However, when you add is posted on the refrigerator, everyone in the house, he sees probably at least three times per day and it will be easier to put them to reference when they need your services. After all, look a magnet is faster and easier than removing the directory or looking for a company on internet.Mailing is a good way to market to people because they are not as hostile about receiving mail as they are about getting telemarketing calls, but you have to have a strategy to make your ads and precious seen. That is exactly what postcard magnets help you accomplish.
Source: http://www.articlesbase.com/direct-mail-articles/making-mailing-ads-more-valuable-383849.html
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