The Advantages of Direct Mail as a Marketing Tool

Direct mail is a technical marketing in which the seller sends messages directly to the buyer. Direct mail is a unique blend of advertising and sales. It is sometimes referred to as direct marketing or direct response marketing. Direct mail is, as its name suggests, a marketing message that is delivered to prospects by mail. It is open one piece at a time and read a piece at a time. Direct mail is a means of advertising in which advertisers mail advertising impressions, letters or other solicitations to large groups of consumers. It is used in many different situations, mainly limited by the imagination of the advertiser. The term direct marketing has been used for the first time in 1961 in a speech by Lester Wunderman, which pioneered direct marketing techniques with brands such as American Express and Colombia are two definitions Records.There main characteristics that distinguish the mail and other types of marketing or advertising. These are commercial communication (direct mail, e-mail, tele-marketing) with consumers or businesses, generally unsolicited. This aspect of direct marketing involves an emphasis on traceability, measurable positive responses from consumers, regardless of medium. The most common form of direct marketing is direct mail sometimes called junk mail, used by advertisers who send paper mail to all clients in a zone or to all customers on a list. Although many traders as this form of marketing, some direct marketing efforts including using the media have been criticized for producing unwanted solicitation. Some consumers are demanding an end direct marketing of privacy and environmental reasons, including direct marketing, are able to provide using "opt-out lists, printing variable and more targeted mailing lists. Direct mail is one of the most measurable methods of marketing. It is attractive to many traders because, in many cases, its positive effects can be measured directly. However, since the beginning of the Internet age the challenge of marketing executives is followed by responses from direct marketing and measure results. Response rates are generally higher when the response mechanism is distinct, rather than part of the brochure or letter. The response rate prospects (non-clients) averaged around 1%. One of the most important parts of your mail piece is the reaction mechanism. For example, if a marketing sends a million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign directly answers. However, measurement of other media must often be indirect, because there is no direct response to a consumer. With Direct Mail Marketing, you can code your mail to determine the exact number of responses you received from each campaign.Direct mail is one of the most common forms of direct marketing in use today. Direct mail is a dynamic, versatile and marketing tool is the most widely used means of direct marketing, and its popularity continues to grow despite higher post.
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