Shuffling the Deckhands

I once worked in a large, global customer who used to rotate their marketing executives on a regular basis. As every year or two. They? D having someone in the department of PR of the companies, and then put in charge of direct marketing. They? D have a kind of brand advertising and put him in charge of sales training. From the customer? S point of view, it was not? Ta game of musical chairs - what they did was to invest in its people, to give them a more well-rounded business career. Not coincidentally, many people stayed in that business much longer than people do in advertising agencies. But from our point of view body, is chaos. We are constantly dealing with people with little or no experience in their current positions, and are at the mercy of their learning curves. So what? S the best policy? Should advertising agencies make concerted efforts to help its employees learn every facet of the company? I say this because the advertising agency business as siloed seems like forever. Among into account, media, creative people, and everything else, no? S still a significant lack of integration or sharing of knowledge. What? S even worse now that is interactive in demand. Interactive people are often stored away in his own corner? Or in an agency I've worked in the plant basement. So what if his co-workers switched places? Could planners of the media suddenly become art directors? Could become writers Account Executives? Could your computer interactive understand brand-building or point of sale if they had to? Even for a day or two, just to do a little role-playing exercise? I? M suggest agencies should not hire people unqualified for their positions. Some people are simply more suited to a particular discipline. I know a lot about the media, but I? M is not the kind you want to negotiate in situ emission is concerned. However, I? I have always tried to learn as much as I could about advertising, business, media, etc., in addition to learning about my customers? companies. I want to be able to hold my own in any customer or industry-related conversation. But for most people, it makes me a monster, not a valuable resource. Why are there so few really well-rounded people in this business? On the one hand, the skills ad successful people need herring? Not taught from the beginning. Colleges and universities do not? Not preparing students for a career in advertising to offer different lessons in binge drinking. Portfolio schools focus on creativity, but mainly for creativity? S is not to create businesses. Then there? S the actual recruitment process. Agency human resources people have little ability to discern which could be a great addition on the basis of a curriculum vitae or 10 seconds a look at a book. They look to see the spaces are filled at whatever the list of jobs that are specific. The agency business has changed radically in the last 10 years?, But the recruitment process remains fossilized. But? S say to start doing so in an agency. Think you're set from then? Ask yourself: Is your agency is concerned about their professional development? Or do you simply want your ass in a cubicle for as long as possible every day? How can you be honest with the people who work with you? 'd Like to spend time developing their skills? Even those who might be outside your job description? If ad agencies are going to have any relevance in the future, we need to make sure everyone understands how the great wheel of capitalism turns. ? Great ideas can come from anywhere? Or anyone. I? I have heard countless times, but I? Rarely have I seen a body which, in turn, some notion everyday reality. We work in a business that, to say nothing? S front of it, anyone can try. Consumers are offering their own ads and dissemination of the brand Buzz. Management consultants are the strategies of writing brand. Printers are written copy. The whole world? S get in on the act. Therefore, we have to do better. A secret is knowledge and the collective knowledge that exists in any agency. What? S why I have little patience for art directors who do not? Never mind, that is, the media or people who care little for the plan account. Or anyone who does not? Do not worry about a client? S business or industry trends. Ignorance is not bliss - not anymore. Perhaps we could take a page from customers who like to mix people around, at least give people a taste of each job in an agency. We may be able to do better work. What? Ll have some understanding, patience and dedication to training? Three things sorely lacking in the world body. But not? Do not wait for your body to start moving people around or help you become a better professional advertising. Because if you're sitting on your ass, what? Ll get kicked to the curb, sooner or later.
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