8 Copywriting Tips The Pros Use

My most popular service has been writing lately, both for websites online and offline sales letters.Whether you are a service provider or a distributor, a solid construction sales letter (or better yet, a letter of three series) may work for you over and over and over again, for years and years to come. (And I am not exaggerating about it. Some of the best cards sales have been in circulation for more than ten years!) I would suggest very add at least one letter sales for the marketing of its arsenal. To begin today, just follow these simple steps shown that the pros use: 1. Start studying bills of sale. Instead of throwing that pile of junk mail, go through it and draw the bills of sale to rely on you. What do you like about them? What attracted him to them? What was the first thing you noticed? What did you read? Start a collection of letters from direct mail and packages you'd like to model. (Make sure the letters are actually save conversion. There is no point of modeling a letter that does not work!) 2. Take the time to do it well. A highly converting sales letter can not be written in an hour or two. Do not be fooled by the fact that it only took ten minutes to read the letter more sales you've ever seen. It took several weeks of investigation, many days of writing, rewriting many days, several weeks of tests, many days to adjust, several weeks of tests, and probably a few more days to rewrite before landing in a letter sales she works. Do not try to create your sales letter in a meeting. 3. Is the investigation. Remember, you are not his client. Do not assume that their emotions and needs and incentives are the same as those of its customers. Knowing the real reasons your customers buy is crucial to the success of your sales letter, so be sure to dig into this before putting any pen to paper. 4. Use a captivating title. It may seem strange that includes a title in a letter, but believe me, it works. Many columnists success really consider the title as the most important component of the sales letter. If you are hung on the holder, will be expected to at the moment and write it in last place. Remember, the goal of the entire title is getting your audience to read the first paragraph of his letter. (And the whole purpose of the first paragraph is to reach your audience to read the second paragraph, etc.) 5. Talk about the benefits, not features. We can spend a whole day talking about converting features to benefits. Few words, think about what the public receives ultimately your product or service. Remember, nobody wants to buy a drill. What we really want is a hole. 6. Use words power. Now do not get me wrong, I am not suggesting that you grab one of those lists a gazillion able to say they are "guaranteed" to increase their sales. What I am suggesting is that you use the words of his authority considers the words. Every industry, every goal, every language has its niche and vocabulary. Be sure to use the words you use your reader, sound like your readers sound like your readers to talk, talk. Some of the best sales letters that I wrote that I was "intended" to be someone else so that I could better relate to the reader. 7. Include social proof. Once again, it may seem strange to use testimony in a letter, but you have to trust me on this case, too - that works. If you can coordinate the testimony with the benefit that you are currently discussing, will be even more effective. 8. Always add a PS. Although statistics vary, studies indicate that the PS is the second most read of any letter of sale (the title is number one). One result of its format PS: complete bid just introduced in a brief one or two sentence close. Write letters good sales is a bit of art, a little science, a little test, and slightly modifying. But if you take the time to do it right, you can reap the rewards for years to come. And if you do not have time to do it properly, consider hiring a professional editor. It is an investment in your business is going to pay top ROI.
Source: http://www.articlesbase.com/direct-mail-articles/8-copywriting-tips-the-pros-use-554136.html