5 Low Cost/no Cost Ways for Aesthetic Physicians to Prosper

Normal 0 false false false MicrosoftInternetExplorer4 / * Definitions style * / table.MsoNormalTable (MSO style name: "Table Normal"; RSM-tstyle-rowband-size: 0; RSM-tstyle-colband-size: 0; RSM - style - noshow: yes; MSO style of parents: ""; RSM-padding-alt: 0in 5.4pt 0in 5.4pt; RSM-for-margin: 0in; RSM-for-margin-bottom: .0001 pt; RSM-pagination: widow orphan; font-size: 10.0pt; font-family: "Times New Roman"; RSM-ansi-language: # 0400; RSM-Far East-language: # 0400; RSM-bidi-language : # 0400;) 5 Low cost / no cost Forms Medical aesthetics Prosper During a Down Economy You may be feeling the pinch of the downturn in the economy. Thanks to the media? S frantic reporting higher gas prices, mortgages and unemployment, the public is more apprehensive about spending their disposable income as freely as they were in the past. This means that his aesthetic patients may need a little more prodding you to continue to look as good feel. The secret of success during this time is unstable to concentrate on those patients who already knows aesthetic. They are the fruit of low branches. He has already spent time, money and effort to attract its practice, with minimal effort, you can keep them loyal to you and to go back longer than their friends with them. Here are five strategies that will work for you: Strategy # 1:? Encourage? His Staff to be Rock Stars Don? T see in this idea as the loss of money. You are now losing money (or get 100% of nothing) when its staff doesn? T the best of themselves. Its human nature to perform better when there is? Carrot? at the end of the stick. The easiest way to get their staff to be at their best when they are at work is to reward them for a job well done, and then even more rewarding to go beyond. Incentives to keep their staff motivated and in the top of his game. They also help? Free police? when you're not there now because not only are working for you? who have skin in the game and we are working for themselves. Its staff will be carried out best when they have quantifiable numbers to fight. ? S important that these individual goals with numbers and deadlines attached to them so the staff knows what is expected of them and when. The more specific the goal, the best conditions are going to get. Examples of objectives: - 10 appointments per week aesthetic book-Covert 80% of all new callers to a query-Sell $ 3000 services per day aesthetics Since each staff member plays a different role in his practice, comply with each of them separately to discuss their particular role in promoting you and your aesthetics. Tell them the least you expect from them for the salary you pay and then give them an incentive to go further and beyond. Indeed, the incentive may be money or time off or go shopping, so they say that what works for them. Take the examples above and add incentives: - 10 aesthetic book appointments per week (Friday) and $ 50 gift card geta weekend happened - Receive $ 5 - $ 10 for each new caller becomes a consultationpaid out every Friday - 10% commission on all products sold at retail to be paid weekly The reason they are paying them so often is why we stay motivated. If you see the prompt payment, including the connection between a good job and the reward for what they maintain the good work. And make sure your staff know that you appreciate. Thanks to them frequently. Hold regular staff meetings. Discuss what? S and what happens? S new. Get your staff? S input to what? S working and what needs to change so they feel they are part of the team. They will be more receptive to help them achieve their goals when the feel respected and valued by you. Moreover, http://www.cosmeticimagemarketing.com/scripting.php give them the script they need to succeed and close appointments and procedures. Strategy No. 2: VIP (Very Important patient) Promotion Everyone knows his best patient is the patient is concerned. They are unaware, as the price and are already pre-sold to you. You do not want these references lightly. Each practice has its group of cheerleaders and makes it too. Go through your database and select any patient who refers to someone who in the past year. Now, sent a personal letter telling them how much we appreciate and how much he would like a larger number of patients like them. HandWrit his signature and add a personal note as? Thanks for all your support Patty. These cards are for you and a friend?. Includes (2) VIP cards. One that gives them $ 50 discount on your next visit when they refer a friend and another friend to go with the same offer. You can even give multiple cards for multiple references, since the value of remission is much higher than $ 50. (see by their own regulations for rules on references). Even if you? return to it, be sure to include? Bring to a friend? in their invitations? Send to a friend? on its website, announcing its messaging retention and mentions in his bulletin. Spread the word to their patients in order to spread the word to their friends, family and colleagues. Strategy No. 3: Marketing Campaign by email Email marketing is by far the cheapest and fastest way to communicate with their patients today. Thanks to advanced technology and streamlined processes, you can literally send a message and within minutes, getting his phone ringing with anxious patients. Email Marketing is not? Pleasant? thing to offer their patients. ? S become compulsory if you want your patients to remember that when they are ready to improve aesthetics. At present? S competitive environment? S vital to keep in touch with patients on a regular basis. This will help ensure their loyalty to you and avoid returning throughout the year. You also want? Market through education? from a genuine aesthetic patient wants to know what? s in the new world of cosmetic enhancement. Make sure you're asking their patients about their email address so they can receive their very unique site offers listings and events. And your e-mail messages should be brief, very striking and include special promotions for which they wish to receive further communications from you. Strategy No. 4: Developments at the right time of year there are certain times of year are more emotional than others for the aesthetics of the patient and you want to take advantage of that. From the aesthetic medicine se basa en la emotion and the perceived need to develop a marketing plan around the holidays. You will receive an answer much better when you promote their services around these themes: New Year? New YouValentine? S Day - Tu Amor LooksSpring comes - RejuvenateMother? S Day? What's Special Only by YouSummer comes? Are you ready? Holidays? Sparkle this season either through their home in signage, its newsletter, postal http://www.cosmeticimagemarketing.com/onlinestore/patient-postcards.php, invitation or special marketing campaign via email, educate their patients about how you can help during these times of the year. And you can have a special? Theme? bid for a very limited time and therefore understand why we are offering a special discount (as opposed to always having offered any day of the year). Strategy No. 5: birthday cards There is something about an impending birthday that will send the patient on aesthetics "Robinson Crusoe" a turn. And that makes sense. The aesthetics of the patient who cares about his appearance really care when his birthday is approaching. To take advantage of this special time of year for them, send them a fun birthday card that said? Celebrate with us? and offer $ 50 off any procedure of rejuvenation listed. This is important? HandWrit his signature and address in the outer envelope. Use a stamp in a plain white envelope with no return address. You want this to see how very personal email and it is well received and opened. And be sure to send birthday next month on 15 of the previous month and are due to expire two weeks after his birthday to add a sense of urgency so that collected the phone at the time they receive. My Conclusion mentioned strategies are aimed at creating a winning team and its relationship with patients so they think that only when they think of aesthetic improvement. I promise if successful implementation of these strategies. For more free marketing advice and aesthetic strategies, call Catherine Maley, MBA, Author? His aesthetic Practice / What their patients Are Saying? at (877) 339-8833 or go online to your www.CosmeticImageMarketing.com.
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