How to Reduce the Environmental Impact of Direct Mail

If you use direct mail as a promotional tool, you can ensure that your business is the reduction of losses through the following mechanisms. 1) Use of the Mail Preference Service of The Mail Preference Service (MPS) allows consumers and businesses to register their desire to limit the amount of direct mail they receive. Just check your lists will ensure that you do not mail that opted into the MPS, and thus avoid wastage. 2) their lists of cleaning cleaning your list to ensure that you are more oriented to a specific audience. Improved guidance reduces the risk? Spam?. No company wants its mailings to be perceived? Garbage?, And an approach can reduce unnecessary costs for business and an unnecessary waste of resources. 3) Check the format and design of their shipments mailings Could it be simplified? It is important to check their mail and consider whether the message is sent in a powerful environment. Pages and pages of information are often preventable, and can actually deter the final recipient of the mail reader. Would reduce the amount of information in your mail? Similarly, he was sending information that includes inserts avoidable? Regularly reviewing the contents of the emails can minimize environmental impact and also ensure that your business is the production of effective content. 4) recycled or recyclable? Can your mail may be sent on recycled paper, it is important to remember that? Recycled paper? can mean anything from 100% recycled a 1% recycled! If this is not something that you might consider, at their mail can be recycled? A small proportion of shipments are not recyclable. Staples are acceptable for recycling, but some glues used in binding for example, means that all mail will be rejected for recycling. The Direct Marketing Association has long been spearheading a campaign to reduce the environmental impact of direct marketing. The implementation of these simple steps can enable your business to minimize their environmental impact. Evaluation of environmental impact can also be profitable and may assist in reducing the costs of direct marketing. In addition, potential customers may be more sensitive to its business if it can be seen making efforts to reduce environmental impact. Direct marketing techniques can provide a range of benefits for your business, but you need to keep a careful eye on its environmental impact, now more than ever. Do not forget that if you are using direct marketing to existing and prospective customers, quality and accuracy of data should be up to normal, to avoid wastage and to obtain the best possible results. Make sure you invest in cleaning up data and the quality of the lists of the most reputable of sources. Never be tempted to cut corners out through the use of lists of the date of purchase or low-cost misguided databases.
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