10 Steps to Maximize Your Postcard Campaign

Most marketing campaigns have a dynamic form of advertising incorporated into the overall strategy. Postcards, sometimes overlooked, is a good marketing tool with good value and high impact:? Typically, they are lower postage costs compared to the first class mail.? For busy people, the postcard format is an incentive to read the message. Not everyone has the time (or desire) to open a sealed envelope for what seems like a? Argument sales.? They are an easy way to keep your business name to its customers, clients and potential clients.? There are other uses that postcards to be sent through the mail.While somewhat simpler than creating a brochure, postcards are an extension of your business? S voice and should be presented in the best possible way. Before starting your postcard campaign, ten points for consideration: 1. Size Matters. While postcards can vary in size, 4.5 x 5.25 inch postcard can be printed four to a page, which will lower the cost per piece of materials. The largest piece, which is regarded as a postcard measures 4.25-x - 6 inches. Oversized and folded cards are generally regarded as first-class mail. The thickness of the card stock, areas reserved for the post office, as well as other specifications are part of the design of the postcard. The US Postal Service has the most current mailing requirements listed on their website (www.USPS.com). Your local post office? S Division of the company may also provide some free assistance.2. Return to Sender. Half the time, the side of the mailing address faces. Use this to your advantage. Keep your business name visible by having your return address printed on the card. Include your company logo, phone number, and even your web address. Returned mail will help you maintain a database clean. This is important if the item is a specific contact instead of "occupier" or "current resident". 3. Page Turner. Print an eye-catching, attention-grabbing we sentence or an image on the side opposite to motivate recipients to take a major share of the card turned over. There are people who will simply return the card in the trash instead of returning it to read. Use the available space on the address side of curiosity to create or prepare the reader? S mentality to be favorable to your message. An open question is an excellent way to generate interest.4. Shout It Out Loud. Now that the reader is looking at the message later, the title is the first impression. It? S? Elevator pitch? For this expedition. The title should convey an important part, albeit brief, intrigues, the idea that beneficiaries continue to read the rest of your message. 5. A picture is worth a thousand dollars. Way to go back in time, postcards were created for vacationers to post pictures and "wish you were here" greetings to the family and friends. An image instills emotional response. Think of a picture of a steaming bowl of noodles or pure lines of the last sports car: How many words would be necessary to get the same reaction that the photo? The images will capture the attention and copying provide details of the call to action or redirect the action. 6. No Squinting. The purpose of your postcard should be to motivate the person to call the play, to visit, to buy (call-to-action), or visit the Web site (redirected action). The copy must have enough information to reach that goal. Depending on your business, say too many may not give the reader a reason to take action. In addition, too many words, using a smaller font to fit into the limited space, and many people are wary of the "small print". The wording of a postcard should follow the KISS rule? Keep It Simple, Sweetheart 7. Data Intelligence. Having a good mailing list is essential to maximise the answers. Your current clients list should be the easiest to maintain, as a relationship that already exists. A list with addresses specific contactless (mailing blind) is easy to acquire and maintain. Mailing data matched with names to a personalized address for delivery is more valuable list and there are several ways of obtaining data with this level of detail. One example is the shopping list of any service business, which gives you more control demographic contact with the selection. This method of data acquisition can record (and win) you money.8 more. High proof of content. Before your postcard goes to the printer? Before your postcard is in the printing process? Before you go postcard in the mail? Proof your card! Too many times materials posted missing information, spelling, bad grammar, bad image, or any number of errors. It is better to have several people review the material before it goes to the printer. Ask your printer for a copy prior to production, as well. There could be a problem with the colors or you may find a mistake that has been neglected the first time. If the piece has finished yet another mistake, you may not want to mail depending on the level of severity. The material is a representation of your business and reputation, and some blunders are easier to live others.9. Materials, Mailing, and money. Printing, postage, the preparation and dispatch all have one thing in common: the cost. Printing Services can be found at the local level outside of your area, and even online. Fulfillment houses, or mailing service companies, prepare your postcards to mail drop, which could reduce labor costs house. Typically the mailing service will allow you to use their bulk mailing license reduce your postage. Some printers also offer mailing lists. Ask business associates who have done mailings about how they used the sellers. 10. Make Tracks. As with any marketing campaign, you want to manage costs, understand the results it has generated, and to know the cost per response or sale. As someone famous once said? You can manage what you can follow.? Variations on the message and / or modification of the tender should produce different response rates. The images used on the postcard will have as much impact as a copy. Timing of the delivery may also be a factor as to how people react. For example: A pizza postcard, arriving in the mail on Wednesday, might prompt a hard worker sorting through their mail to order pizza instead of having to cook. Postcards have the potential to generate sales, you begin a relationship, and keep your business? Name in front of your audience. Details and tactics to create the best postcard will be unique to your business and industry. Even your business? S persona will affect the message. Use the list of issues presented in this article as a starting point for finding a better strategy for your business.
Source: http://www.articlesbase.com/direct-mail-articles/10-steps-to-maximize-your-postcard-campaign-381926.html
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Making Mailing Ads More Valuable

Many companies advertise their services through mailing adds which represents a significant investment of time and money.Ever wondered what happens to ads that you send? Even though there are not a lot of bills and letters stuffed in my mailbox, I can generally count on an avalanche of junk mail that arrive almost every day. Sometimes I bother me enough time to the daily ream of paper, but in general I do not have much time or interest to sort through them. That is why all the grocery ads, coupons, brochures and advertisements often end up lining bedding, the fire or the trash. It is probably not what you envisioned when you paid for your publication printed and mailed. So if you are a small business owner trying to reach potential customers through direct mail marketing and you do not want your ad to join the others in the dustbin, let me give you a tip. How can you stop wasting your money? Send your target customers something they can really use. If you paid attention in the first paragraph, you may have noticed that some documents, those that were put to other uses such as the ignition and pets, not finishing in the trash. Even if you are still probably for a better reception than this, the lighting and litter liners illustrate an important point. People will hang on if something is useful.Advantages with the Postcard MagnetsThis is why I recommend advertising postcard magnets. Because the magnet is heavier and more difficult than other ads in the paper in the stack, it will immediately stand out and capture attention.Additionally client, a magnet can meet your marketing needs by providing customers with your name, address and hours of operation, while being useful to your customers to transfer from school, the family photos and grocery lists on the fridge. By sending something useful, you have overcome challenge number one: stay out of the trash magnet can.The quality of the announcement also helps you overcome challenge number two: get a good exposure. Nobody is going to shit chat or sorting a pile of ashes to find old advertisements. However, when you add is posted on the refrigerator, everyone in the house, he sees probably at least three times per day and it will be easier to put them to reference when they need your services. After all, look a magnet is faster and easier than removing the directory or looking for a company on internet.Mailing is a good way to market to people because they are not as hostile about receiving mail as they are about getting telemarketing calls, but you have to have a strategy to make your ads and precious seen. That is exactly what postcard magnets help you accomplish.
Source: http://www.articlesbase.com/direct-mail-articles/making-mailing-ads-more-valuable-383849.html
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