What Really Works When it Comes to Direct Mail Marketing

Féroce with the business today, it may be difficult to achieve the goal of the demographics of your company. Many companies consider direct mail, but envelope after envelope stuffing quickly becomes a chore, and to what extent it is effective anyway? Shunned by most small businesses for the casting of a too large along with being very costly television and radio. They simply do not work as well as they did before XM, MP3 player and Tivo has come. So how can a small business owner advertising for the people of its industry? You no longer have to worry about direct mail ideas. The portfolio Mailer is marketing the solution you are looking for. With Wallet-Mailer you can get the attention grabbing paper portfolios that look exactly like the real thing in the hands of your target, or the pockets of the people sent to do all the work for you.In the flood of bids credit, and the noise in the other today? With society, your message may be lost. Wallet-Mailer revolutionizes advertising ideas by sending your customers something they could not ignore: a paper portfolio with your offer enclosed.There are four MegaBigBucks locked in your "wallet". These can be in any bill denomination you choose. Your firm offers good, and the information will be printed on the front (next to the president of the face), as well as the reverse side.Now you find a solution for your needs in terms of direct mail ideas. You just have to decide how to use this tool. You can give coupons in the portfolio of all the people in your area. You can distribute to existing customers in your database. You do not need to stop the implementation of new ideas. You only have limited options in this medium in terms of creativity and your imagination.Please remember that there is a large discounts for bulk orders. Therefore, you do not have to worry about limited funds. You do not need to limit your audience. Why not cover your audience in these â? Walletsâ?. You can get an answer from the people on the street in the occupied areas. You can distribute them in your bags so that they may be inspired to buy from you again. You can use them as a valuable tool. They may remind people of the vast experience they have with you. They can give them the supply and send to their relatives and friends.My suggestion is to look at the Wallet-Mailer. You might want to consider as part of your marketing campaign. You can start to bring new business and customer loyalty. You can bring more value referred clients. You can get people referring to the topic of your new methods for getting the word out. In the meantime, you can save money on many other important ways of advertising.
Source: http://www.articlesbase.com/direct-mail-articles/what-really-works-when-it-comes-to-direct-mail-marketing-335674.html
health care

Unique Wallet Sized Mailers Get Noticed

The Wallet Mailer is really interesting to watch new direct mail Excellent tool available for small businesses, it is the size of a man with a folding wallet pockets for fingerprints and accepts inserts similar to credit cards, business cards and money just like a veritable wallet. When loaded with four sheets of the size of a dollar bill, or a single sheet of 8.5 x 11 with a coupon, mailing requires only a single first-class stamp . The Wallet Mailer is the size of a postcard, folded and ready to mail.The mailer portfolio lends itself to marketing sites and mailings ideas that involve concepts such as saving money or as a slogan "keep more of your green, it is enough to come forward and be seen. "It is a little more interesting for the recipient to open another No. 9 envelope. It could also serve as the hand-out issue at trade shows, direct mail ideas conventions.The using the messaging software portfolio include: sending 4 to 8 business cards to customers satisfied. They could be encouraged to recommend the small business to their business contacts passing on the business cards alternatives when they do. Such a mailing could also include a coupon for each.Contests and gifts are other ideas mailings. For example, a customer can "make" a portfolio to a vendor for a certain reward, the chance to buy a product at a discount greater than normal. A competition could involve 7-12 digits corresponding to a number that appears to be the driver's license number in the wallet.Another idea is to give a real wallet leather to the first thirty persons returning to their Wallet Mailer to the bank had sent it. With leather portfolio of savings bonds will be given to the first ten people who opened an account with the bank. You may also choose to add more coupons and offers from several companies. Place Wallet Mailers visibly, as if they were real lost wallet. Those who find them will be drawn to the sponsoring companies once they see what is inside. For example: a company to manage the property that has both a shopping mall and several peripheral businesses. Everyone could put Wallet Mailers for other cases on its premises.
Source: http://www.articlesbase.com/direct-mail-articles/unique-wallet-sized-mailers-get-noticed-334247.html
diamond jewelry

Direct Mail Gone Rogue - Congratulations! You've Won £5,000!

I recently received the "fabulous news" that I had won £5,000.00. You know what they say about things that sound too good to be true - they usually are. So I looked for a phone number - absent. I then looked at the return address - Canada. Canada? I had a closer look at the delivery envelope - Royal Mail frank, i.e. it had been posted from the UK. Strange. I did a Google search for company name. At number 2 was a link to an article in the Mirror entitled "Rogue Mail". Yep - it was a slick scam which was apparently netting the operators millions of pounds because to claim your prize you had to send a payment, in this case £20.00.

Now many would have been outraged at receiving such a letter. Instead, I saw it as a great learning opportunity not, I hasten to add, because I'm planning a scam of my own, but because it put into practice (with great results) many of the strategies of doing an effective and legitimate Direct Mail campaign. Here are some of the tactics adopted by this company and a few ways to improve the effectiveness of your Direct Mail campaigns.

1.Delivery Envelope
The envelope displayed the company's name and under the company name were the words "Cash Release Documents". Over the window of the envelope were the words "Final Notice For:" which implied a sense of urgency. To the right of the envelope were the words "OPEN AT ONCE" - i.e. a strong call to action. This company obviously knew the strength of using teaser copy, i.e. copy to whet the appetite of the reader.

2.Response Envelope
Including an addressed reply envelope generally increases the response rate and a reply envelope was dutifully included in this case. Some Direct Mail marketers use FREEPOST envelopes but the problem with this is that it can increase the response rate of junk mail.

3.Main Letter
The main letter was well-presented and looked official. The letter had been folded in three and the body of the letter was laid out in such a way that the information above the first fold was compelling as well as the information between the folds and at the bottom of the letter.

We tend to scan letters reading the headline, sub-headers and footers first and taking in any other striking information so this was a clever marketing tactic. In fact, the headline is critical to the success of the Direct Mail campaign. Given our short attention span, some attribute 90% of the success of a Direct Mail campaign to using a captivating headline.

In this case, above the fold and in italics there was a short paragraph preceded by the word "Attention" and containing the word "CONGRATULATIONS" notifying me that I had won a prize and it was ready for dispensation. The prize would be held for me until I responded (by post) according to the terms of the letter. Then there was another "call to action".

The letter went onto to say that as soon as I responded my cheque would be dispatched to me using a registered courier service. This helped to reinforce the fact that I had to act quickly to take advantage of this offer.

The middle section gave details about the prize and an option to have the money released in one lump sum or to have 4 equal payments. A no-brainer proposition when you think about it but what this copy did was reinforce the "fact" that there was money at stake here.

The information in the last segment recapped the information previously expressed and reinforced the need to act quickly or lose my prize.

4.Signature
The scanned signature was legible and in blue. Believe it or not this is another important feature of Direct Mail letters. Signatures should be legible and research has shown that the best colours for your signature are "process" or "reflex" blue. The rest of the text should be black against, ideally, a white, off-white or pale yellow background.

5.Post Script
All strong sales letters will contain a strong postscript to end such as reminding potential customers of the key benefits of the item being sold or of the steps to take. In this case the reader was reminded that they could spend the money any way they liked encouraging those who had been lured to this point to imagine how they would spend their unexpected windfall.

6.Order Form
Naturally, Direct Mail Marketing campaigns will contain an order form. The order form should stand out from the main letter. One way to achieve this is to print it on paper of a different colour such as blue or pink. Another marketing tactic is to give the order form a different title. Think about it, most people are averse to form-filling. They find it tiresome. In this case the order form was headed "Cheque Release Form" where the first two words neutralised any negative impact the word "form" might have had.

These tactics can all contribute towards generating high-income earning legitimate Direct Mail campaigns. The letter I received was slick but there were several errors or irregularities as I have glossed over here. In my next article I'll highlight these irregularities or the things to avoid when sending out a Direct Mail Campaign.

It's sad then that people stop this low to con people out of their money when they could apply the similar tactics and elicit money honestly. Unfortunately, there will always be vulnerable or easily influenced individuals who will fall for these unscrupulous Direct Mail tactics. I hope this article will help to make people more aware of the scams that are going on and that less people will be duped by them. Oh, by the way the name of the company - "Global Escrow Service".

Source: http://www.articlesbase.com/direct-mail-articles/direct-mail-gone-rogue-congratulations-youve-won-5000-49426.html
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