Avoid This Entrepreneurial Mistake: 5 Biggest Wastes of Marketing Money

I remember when we first met ... You were the classic entrepreneur, passionate about your business, an expert in your field, but certainly not an expert in business development, and certainly not a seller. Right? Unfortunately, I was not the chief commercial, you met. Before our meeting one another, some marketing experts told you that you do not need to "sell" something you just have to know your business. That sounded great to you because you are not very comfortable with the idea of selling.So, as we discussed some of the issues that have been holding back your business you shared with me what so many others have shared with me ... What I came to call: 5 Biggest Waste marketing MoneyBiggest Waste # 1: The Yellow BookWant to spend a lot of money on a dying way that ensures that you are not differentiated from all your competitors ? Look no further! That plea is totally passive and is based entirely on a fall on your name among all the other suckers who have also spent their valuable species. Chances are that you have spent thousands of this privilege and received almost nothing in return. One positive? If the prospect is coming to find you more than likely that they need your product or service.Biggest Waste # 2: Newspaper AdvertisingAgain, another way to die. Funny though, as traffic and relevance fall print advertising rates have remained stable or even increased! Such a deal! Other considerations include: * You are never sure who sees ads * You are never sure if it is to reach your target audience * Not a bad way to build brand ... If your income multi-billion dollar company * How do you know if it's always achieve your goal? * How is imperative your ad? Are you give something away? One positive? If someone is looking for your product or service and they see your ad, you can get a fair call.Biggest Waste # 3: Targeted Direct MailMost evil people, many of the self proclaimed "experts Marketing "(which are really nothing else What graphic artists) direct mail approach completely wrong: Here's how the process typically flows1. You are desperate for sales2. Someone sells you on the need to directly mail3. They tell you how they can make it look really cool4. Message? What message? Call for action? Which call to action? 5. How many names do you want to send this? You know, it only costs a little bit more to print a few thousand more ... Hello 0.05% response rate! The correct way direct mail approach is: 1. Who is your target audience? What niche within this broader target-what I want to achieve? 2. Can I build or buy a list to enter this niche effectively? 3. What is my message? What are my prospects for the pain? 4. I want the piece to air? Mostly your time and energy should be spent on building and developing your list of your message.If done correctly, it can provide targeted results, but it remains a passive activity.Biggest Waste # 4: Radio AdvertisingBy now all you can probably tell me what the disadvantages of radio are not? Expensive * * Is it reach your target audience? * Does your message / business that is adapted to the radio? For example, if you are a consultant Lean Manufacturing Do you really think the average listener of the radio will be obliged to pick up the phone and call you? PassiveOne * Totally Positive: radio can provide some mindshare and brand awareness, but it is what you want to spend your money on precious? 5th biggest waste: Complicated, beautiful brochuresHere an alarm clock for you ... Brochures do not sell business! Exception: if you are a restaurant, a boutique oil change or some other B to C business, which offers coupons as part of your brouchure in order to get people to take you lose action.Before your money on a brochure: Think, How do I use this brochure? Mail that prospects? We have already talked about the shortcomings of direct mail? Would you like throwing good money after bad? As leave behind? Why not save money and create a decent site for a few hundred dollars or a good website for a couple thousand dollars? Dear Your brochure will probably be innaccurate, forgotten in a drawer or file buried in the landfill while your site is working for you 24X7. Understand that these days people go to the Internet to collect information about your company to your credibility, experience, professionalism etc.Take Away: If you believe you should have a brochure, it is simple and good market and use them to drive prospects to your website. Avoid the biggest waste, and you save an estimated $ 20000 - $ 30000 you can invest in more productive areas of your business development process. One area of investment that I strongly recommends that training is a sales process which covers both prospecting and sales. Why? Because despite what the "marketing experts" tell you, you can not grow your business only through marketing. The relationship between marketing and selling are clearly explained in "Sales & Marketing - The Secret to develop a state of development of enterprises through a link to the sales strategy" of an article that you want.
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