Saturday, December 15, 2007

Stamp yourself and Go by Mail

Every day you follow the same routine electronic control. To return in the mailbox, you casually browse envelopes, separating from your countertop.It usually something like: junk, invoice, bill, magazine you pay another bill, and then more junk. The junk mail goes straight to the trash, and the bills go to the "I ll you refer to them later? Pile. Then you take a seat with the winner? The magazine.Did you ever think about how much money is wasted throughout the trash junk mail? Somewhere, there is a businessman who cries at the idea that the 50 cents he spent on this piece of mail was completely wasted.Well, whose fault is that? Not yours. With all the messages that we receive on a daily basis, we have been trained to review the envelopes with an eye Terminator. We shed some say junk mail without even seeing what he is.Here is the riddle: What if there was actually a product at a value of research in this pile of junk mail? What if the meaning of the products that you send to your potential customers spend every day as junk mail? Trying to make the envelope look? Official? Gifles or the lyrics? Do not Jeter? On the envelope won? T saved from the trash. The solution is to make your envelope stand out from the rest? To make it attractive to your potential customer.Start by working backwards. Take a stack of mail from your home to work tomorrow. Place the square in the middle of your oversized conference table. Sit down and look at this pile of mail for a while. What would you do to get your envelope noticed among all the others? Think about the details of each piece of mail in the stack. What color are they? How many have a real stamp on them? How many have address labels? How have the right address printed on the envelope? You will likely see a pattern of the play, and to find ways unique and easy to separate your envelope of others.Let your creativity inspire you to try something new. Mail for your next piece, buy thousands of bright green envelopes, stamps and a pack of ballpoint pens. Then spend the weekend at your kitchen table deal with the hand colored envelopes. Fold your mail pieces, stuff the envelope, and send them on Monday. Before Thursday ringing.Be your phone will be as unique as you want to be when it comes to your shipments. There are really only two rules: Don? T mail any hazardous materials and make sure you have enough postage. That? S it. The remaining details can be as creative and personal as you want (and should) make them.Don? T worry about research? Méconduite? With handwritten addresses and non-standard jacket colors. Professionalism is the image that you create; it? S clear about communicating your message in a unique and interesting. What? S misconduct is to leave your message is as useless as the junk slips through the hands of potential customers.There is no shortcut for staff and there is certainly not through false. You can not print a font that resembles hand on a green jacket and expect the same results. People do t stupid, they check their mail in the same way as you do.It may seem impossible to put this kind of time and effort to all shipments, but it is more than possible, and it should more if you are willing to make. Just picture yourself astern from your mailbox with a stack of envelopes in hand. In this giant stack, a bright green, hand wrapping your heart beat. What would you do with it? I promise your client might do the same thing you would do? Not only open, but probably the first to open.
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