Keep and Grow your Customer Base With Postcards!

In the present context? S rapid World, we see everywhere we go marketing. We see it on billboards as we drive down the highway, television, magazines, and on the back of the bathroom stalls. It is everywhere! In order to grow our business, we have to get involved. As a small business owner, we don? T always have the necessary funds to do the marketing of mass media such as television or billboards. We must ensure that creativity and better target potential customers. That's where marketing comes in direct play.If used properly, direct marketing will give you your return on investment.So, you ask yourself? Sounds great, but how can I do that?. I designed these 7 easy steps to help you successfully commercialize your target audience and create customer loyalty. 1) Find out who your target audience. Is this your current customer base? Or do you want to target demographics who need your products or services? Direct marketing is to you as a business owner to know who your best customer and marketing your products and / or services efficiently and directly. In fact, it is the most important step for starting a successful marketing campaign. Learn constantly about your client? The needs and characteristics will enable you to maintain and grow your business.2) What can you commit to every week / month to the marketing of funds? This is a very important issue. With direct marketing, it is important to establish a timetable for the reality when your marketing campaign by e-mail or direct mail campaign will see if it's every week, every two weeks or every month.3) Once your budget is established, you can decide how you want to approach your audience. Do you want an e-mail blast to your audience every fortnight then follow with a postcard every week? What strategy you want to choose, make sure it is consistent and repetitive. Also, make sure that you are able to catch their attention quickly.This is one of the reasons why we called our society Postcard globe, we are not a fan of envelopes. How often do you get home from a busy day to open your mail, but ignore this gift envelopes? T have a bill in them (yuck) or your family? Postcards attract attention! With the professionalism, creativity and quality of the card, you are required to catch their attention, though? Right before they throw at the trash.4) Stay true to who you are as a company with a stick and consistent message that works with the image of your company. The reason is simple: people learn by repetition. You look at some of the largest companies that have advertisements every 5 minutes, they always have the same theme in progress. ? Can you hear me? Good? Where? Mikey will eat anything? Where? GOT MILK? Or my favorite? ? BEEF it? What? S for dinner?. We all know where they came from, as they embarked on our heads up being repetitive and consistent with their message, even when they changed the offer. This is true with your piece direct mail or e-mail campaign. 5) Testing, testing, testing? Very important. If you are not getting a good response on your campaign after the third time, the chances are either you need to change something about your offer. For example, maybe l '? $ 2.00 off your next visit? Did not? T attract the attention of the viewer. Or? Buy the whole family? S meals and get free ice cream on your next visit? Was not sexy enough or attractive to get the attention of customers or business. The best advice I can give you on how to properly and emotional return of your direct marketing piece is to put the customer at YOU? S shoes! Why not try to stop and read the postcard that you received? What do you want to do? Call today? Most likely it is the same thing that would respond to your customers. Let? S not reinvent the wheel! 6) Follow through with your offer and your services. Let's face it, if you get 100 new customers, but you n? T deliver, chances are your campaign has been a waste of time.7) If you are already loaded you still have market! It is a misconception that you no longer have to market if you are busy. In fact, it is the best time to launch a campaign. Be proactive! Just because you are busy doesn? T means you want your clients and potential clients to forget the excellent products and services you provide.Happy marketing! Until next time, Jennifer MinorChief Executive OfficerPostcard Planet Inc.Marketing your planet? Www.postcardplanet.com
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