9 Sales Triggers to Use in Your Sales Copy

Are your sales at you? D? Do you want to ethics persuade more people to buy from you? There? Pound for anyone who tried to sell any product or service must read. It l? Heading? Influence? The new modern psychology of persuasion? by Robert Cialdini. In this book reveals the author describes the factors that you as a marketing firm or the owner can use to influence and persuade more people to do what you want. Namely doing business with you. So? S take a look at some of the influences that you can use. 1. Firstly people like to have reasons for what they are doing. If you use the word? Reason? you? re more likely to influence your target market. An experience of socio-Harvard psychologist Ellen Langer proved. In an experiment in a small library, she asked a small favour of people waiting in a queue to use a Xerox machine. She asked, "Excuse me, I have five pages. May I use the Xerox machine? 60% of people respected. Now, this result contrasts with When she asked? Excuse me, I have five pages. May I use the Xerox machine because I? M hastily? The result? 94% of people allowed him to jump the queue. What made the difference? The insertion of the word? Because.? So always indicate why sales in your copy you? New do such a thing. Why is your product is a certain price. Why you? New holding a sale. Why they should buy from you right now. Because?. You? New to test marketing with the price right now.You? New holding a sale, because it? Birthday.Because your s? For each day of delay not order your product so they? New fall sales themselves, their profits are falling through the floor and their results will look like a disaster. 2. People think expensive = good. People higher prices associated with better value. In other words you get what you pay for life. A jeweler sent a message to the seller? Make a particular type of jewelry at ½ price.? So imagine the surprise of business owners find all these jewels were sold out his return. The reason? The assistant read the message scribbled as one? 2?. Thus, the jewelry was sold at twice the original price. 3. Using the principle of contrast. Thus we see the difference between two things. It l? More cost-effective for sales people to present the most expensive item before an inexpensive. Why? Because it triggers the contrast principle. And if a seller has not done so, he will work actively against them. You must use this before disclosing your prize. State the regular price. Then, the price is lower. Then explain why falling prices for test is offered. 4. The rule of reciprocity. What we believe we? Indebted to another person if they have done us a favor, even if they? New not particularly pleasing to you. The Hare Krishna sect used to attract donations from passers when begging for money. But Americans have grown disenchanted with their dress and behaviour strange. Thus, the Krishnans brilliantly changed tact. They gave a gift to the first passers-by. A flower. And refused to take it back. No matter how much they were pressed. And then asked for a donation. Their new ploy worked brilliantly. Now, if I give you valuable information in a sales letter you read and see as value? Re more likely to want to read. 5. Commitment and consistency. Then we want to be regarded as compatible with an action we have taken. Say you read a letter that I have sales? Ve written. You? Fri decided to buy the product I? M sale. If the charges of proof in the letter of this sale will justify your action to buy. Because you want to be regarded as compatible with your (commitment) the purchase decision. 6. Social proof. This is where we determine something is correct if we discover other people think it is also correct. Whether you? Ll make fewer mistakes if others have already made the same decision. Going with the crowd. If you? Re-sale, a financial newsletter and you? Written again on the benefits of membership and you? Ve got case studies and testimonials from others who have already joined yours? Club? while your player is more likely to want to participate. A classic case of follow the herd! 7. Being loved. As people we prefer to say YES to people we know and like. If I tell you a story in a letter of sale you can link to a place where you see yourself in my place and, in general, where do you feel the hero of the piece then you? re going to stop seeing me as a seller. And more than a friend. If I accomplish this you? Re most likely to buy from me. 8. Authority figures. Since childhood we? Ve been conditioned to believe people in positions of authority. Why? Because there? His deep-rooted sense of restraint for people in authority. So if we can use a celebrity, an expert, a person who has been media attention, a doctor (if any) of our sales of parts, selling our message is more likely to be believed. 9. The scarcity. If you can convince your customers of the rarity of the item you? Re sales? Ll greater immediate value to them. And you? Ll encourage more customers to buy. Now, when you include all these sales triggers in your sales copy, you can quickly and easily generate more sales.
Source: http://www.articlesbase.com/direct-mail-articles/9-sales-triggers-to-use-in-your-sales-copy-480438.html